Company History

Company History: Action Sports Maui LLC is a fully Licensed and Insured training facility. Compliant with all legal requirements to operate these watersports activities in the State of Hawaii, and Maui County. Our instructors are experienced, certified, CPR & First Aid trained to give you an easy, safe, successful and enjoyable experience. If you have any questions please contact:  David or Suzie Dorn (808) 871-5857 or email contact@actionsportsmaui.com The Vision: David’s thirty five year career in watersportsSurfing Petroglyph training has spanned the globe and has encompassed a variety of watersports including: Sailing, Windsurfing, Surfing, Standup paddle Surfing, Kitesurfing, Parasailing, and Waterskiing. David created Action Sports Maui from his twenty year vision of bringing the very best instructors and watermen  in each field together to create an Advanced Water-sports Training Center that caters to the highest quality instruction of each sport.

Company History, Company History, Action Sports Maui, Action Sports MauiThe Location: Maui was chosen as the ideal location for the venture because of the world class watersports beaches and reliable year-round conditions. Hawaii is at the forefront of watersport innovation and exploration, so there is access to the latest techniques and equipment technology. David assembled a team of dedicated watersportsmen and women to provide the very best instruction available, especially in the high performance ends of each sport.

  In 1995 David Dorn was running a windsurfing and surfing school for the Second wind retail store in Kahului. The school soon reached its capAction Sports Maui Old Logoity teaching mostly beginner lessons. Then David had the idea to buy the school and expand its original concept to include high end specialized lessons. The school was re-launched as Action Sports Maui in 1996.  The first instructor brought on board was John Holzhall, long time instructor, and dedicated waterman. Action Sports was dedicated to total instruction 100% of the time. ThFirst Van  www.actionsportsmaui.come instructors Company History, Company History, Action Sports Maui, Action Sports Mauiworked full-time year round to hone their teaching and personal sports skills. Action Sports was able to offer a very high quality teaching program. Action Sports offered a range of Extreme Sports that complimented the Action Lifestyle. Our Windsurfing quiver at the time included Custom Simmer sails. Hyfly boards, gear by HawaiianProline, and Island Unique.
KitesurfingCompany History, Company History, Action Sports Maui, Action Sports MauiIn 1996 Action Sports started researching the then obscure sport of Kitesurfing, with the help of sports earliest promoter Joe Koehl. David Dorn and John Holzhall were convinced that the sport had a great potential. Joe approached David and John with the idea of starting a kitesurfing school. Joe lent them their first Wipika kites to experiment with. A lot of the gear back then was either home made or one off prototypes. Company History, Company History, Action Sports Maui, Action Sports MauiWe also received a lot of input from the sport’s pioneers, who’s hardwon experience was invaluable to bettering the program. In 1996 we also had some help from Mistral who supplied our high performance windsurf boards, and Sailworks Sails and FibersparCompany History, Company History, Action Sports Maui, Action Sports Maui Masts. We also opened our new offices in Extreme Sports Maui in Kahului.
Company History, Company History, Action Sports Maui, Action Sports MauiAction Sports officially launched its beginner kitesurfing instructional program in 1997 with the help of some of the sports early exponents and top watermen. The lesson program was born out of the need for safety and simplicity. The equipment was very basic to begin with, the standard 5.0m Wipika (2-line) was the first kite and only inflatable kite available, this plus some custom made bars, and boards, and some other ram-air sports kites for trainers. Early kiteboards were often converted surfboards, or re-purposed tow-in boards. Company History, Company History, Action Sports Maui, Action Sports MauiMany hours were spent training and teaching the sport which lead to rapid developments in all areas, especially in the areas of safety and self reliance. Our windsurfing Gear included a few Quivers of the new Gaastra Sails, that were making some of the most bombproof wavesailing gear at the time.

Company History, Company History, Action Sports Maui, Action Sports MauiIn 1998 the first Kitesurfing World Competition was held on Maui, with the Pioneers and innovators competing alongside each other. The contest sparked the public’s imagination and showcased the sport as a viable and exciting sport. There were disciplines in Waves, Speed and course racing. The first world champ was Action Sports first kitesurfing instructor. The public perception of the sport improved greatly over the next few years and Company History, Company History, Action Sports Maui, Action Sports Mauithe accessibility to a wider range of people enhanced its appeal. The training programs gained popularity and public approval. The core of Maui kiteboarders and instructors created the basis of safety guidelines, that were to become the foundation for the KISS (Kitesurfing International Safety System). The KISS “KISS System” was the first structured kitesurfing training system. Company History, Company History, Action Sports Maui, Action Sports MauiAction Sports was the first school to offer the KISS program and hosted students and instructors from all over the world in the training programs. The Kiss set the standards for student progression and different levels of instructor certification. Our Kite quiver expanded to include a complete set of custom made Heavy Duty Wipikas that Company History, Company History, Action Sports Maui, Action Sports Mauibecame the workhorse of the school. Kiteboards included our own custom designed directional boards bade by Jeff Timpone. Company History, Company History, Action Sports Maui, Action Sports MauiAnd we added some of the first real wakeboards from Liquid Force with full bindings. About that time we got one of the very first production Kiteboards made by Fone, a 6’2″ Epoxy Surfboard style, which was far ahead of its time, and ultimately proved to be the core design for all directional boards that followed.

In 1999 Naish quickly became the industry leader with the release of the AR3.5. That first two-line Naish kite had many improvements over the classic Wipikas, and a higher manufacturing quality. The school acquired several of the first Naish kites made and put them into service alongside the Wipikas. Then soon after Naish released the AR5, the very first production four-line kitesurfing kite. This raised the stakes, and gave the sport a performance edge it had been lacking. Suddenly kiteboarders could go upwind more easily, and they had more power control with the first Trim loop. in 1999 Action Sports introduced the four-line kites for advanced lessons only. They kite safety system was not as efficient or reliable as the two line system used at the time. Action Sports worked with designers to improve the safety systems, and created a safer control-bar system for intermediate students, and created one of the first custom trim straps for kitebars. To our kiteboard quiver we added the first custom Twintip made by Timpone, designed by (and preowned by) Lou Wainman.
Action Logo In November 2000 Action Sports Maui joined forces with a paragliding school on the Island. Many paraglider pilots were getting into kitesurfing and vice versa, so the two sports were appealing to each other. Some paragliding instructors, trained in kitesurfing at Kanaha and eventually trained with Action Sports to become certified Kitesurfing Instructors. Action Sports offered Paragliding courses for a time. In 2001 Action Sports co-hosted the WIPIKA kiteboard instructor course with instructor trainer Paul Menta. Paul gained the KISS instructor Certification equivalency, Company History, Company History, Action Sports Maui, Action Sports MauiThe WIPIKA System was the second internationally recognized kitesurfing training system available.  The WIPIKA program was included in the Action Sports curriculum, and further enhanced the kiteboarding Program.  The next kites coming into the school were the ARX. Which had some refinements that led to its wider acceptance in the community. Naish also supplied the latest TT directional boards. Company History, Company History, Action Sports Maui, Action Sports MauiIn 2001-02 Action Sports incorporated the Naish X2 Kites into the school Program. Action Sports made custom kitebars, and added the first prototype depower straps, custom harness lines and bars. Custom directional Kiteboards from Cabrinha were incorporated into the fleet. Action Sports X2’s were are leap forward in reliability and performance. I
Company History, Company History, Action Sports Maui, Action Sports Mauin 2002 Action sports instructors teamed up with the IKO creator, to run the first IKO instructor training on Maui. The first course was co-hosted by Action Sports and run by Eric Beaudonnet. Also the Windsurfing Instructors added Mistral Boards and Gaastra Sails to their quivers.  Company History, Company History, Action Sports Maui, Action Sports Maui In 2003 Action sports hosted the IKO (International Kiteboarding Organization) Instructor DAVETraining program with instructor trainer Darren Marshall from Australia. The course was at the time the fastest growing system, and built on the previous programs of the Wipika schools. The course confirmed the fact that Hawaii was still at the forefront of teaching and with the instructors of the several systems sharing knowledge and experiences, the course became an Company History, Company History, Action Sports Maui, Action Sports Mauiinstructional summit with a great deal of new information for all the participants. All the Instructors certified at the course came away with a great deal of insight into the latest teaching methodology. Jimmy Lewis provided us with some demo directional boards, and some Alex Augerra custom kiteboards were brought in too.
Also in 2003 our KISS instructor trainer went to Florida to train again with Company History, Company History, Action Sports Maui, Action Sports MauiPASA Kiteboarding Instructor Trainer, Paul Menta (formerly the Wipika I.T.). And brought back the core of the PASA training to compliment the Action Sports programs. Company History, Company History, Action Sports Maui, Action Sports Maui2004 John Holzhall created the KITES (Kiteboarding Instruction Training Evaluation System) which was an impartial set ofKITES standards that instructors, could be measured by, for a uniformity of teaching standards and abilities. John also produced a kiteboarding book “Kiteboarding’s Simple Plan” and DVD to back up the information in the KITES system.  Action Sports endorsed the KITES system and is the first school in Hawaii to implement the latest teaching methodology into their programs. The Kite Quiver included Aero Kites and the AeroII, Model 4line. In 2004 IKO has offered equivalency to PASA instructors. And the KITES products were officially recognized and endorsed by the KISS program. Furthering the unification of teaching systems. We started using the first Naish Boxer Kites in the school. David Company History, Company History, Action Sports Maui, Action Sports Mauialso experimented, prototyped, and developed custom kite bridling systems, and power steering boosters and added the first reverse-launching capabilities to his early c-kite designs, and he developed the first prototype “four-line de-powering-pulley-kitebars”. Meanwhile John released his updated Book and DVD titled “Secrets of Kiteboarding”. Action Sports continued to research and explore every new development in Kiteboarding equipment, techniques and teaching methods to stay firmly at the forefront of kiteboarding5TH LINE instruction. April 2005, Action Sports hosted another IKO instructor course, training eleven new candidates, into the system. In 2005 ASM had co-developed the “first-line” teaching techniques with the KITES creator, experimentation with adding a relaunch line, paved the way for the 5lines kites that were to follow. The new Naish Torch, Boxer, & Raven (now the first generation Five-line production kites) brought into the teaching program allowed for more versatility, like Company History, Company History, Action Sports Maui, Action Sports Mauibetter relaunching, that expanded the accessibility of kiteboarding for more people. David continued to refine the 5th line kiteboarding techniques he used in the school through the summer, and David eventually won the 2005 Navman kiteboarding speed title using his 5-line kites. The kite program at Action Sports was always innovating and improving, and stayed far ahead of anything other school were offering.

In 2006 Action Sports introduced “Bow kite” techniques to the lesson program. Bow Kites were a revolution to the Kiting Sport. Because Action Sports already been developing the Reverse launch bridle and pulley bar technology years before, they already had a huge head start with the Bow Type equipment. They went on to develop the specific teaching methods applicable to the unique functionality of the new SLE/Bow-kite designs. The Naish Shockwave (first Gen SLE Kite) then became the center of the Action Sports SLE kite program.  Company History, Company History, Action Sports Maui, Action Sports Maui After teaching kiteboarding full-time for over 9-years, ASM had tried and tested every available teaching technique, and constantly revised their program format. Their methods evolved and had a solid foundation from years of experience and continuous development. The latest Action Sports Training programs offered students more hands on experience with the core technique. So students got way more “quality” water time, which reinforced their positive experiences. Students just learned better and faster, with a greater feeling of confidence and control. In 2006 Action Sports Maui continued to research newer and better teaching methods, and keep its eyes on the future trends of watersports to anticipate the demands of the future students. In April 2006 Action Sports Maui’s founder, and instructor trainer, David Dorn undertook  specialized training to become an IKO certified Instructor Trainer/examiner. Training with the IKO’s founder, and training master, Eric Beaudonnat from the Dominican Republic.  IKO Together they ran a series of instructor training clinics, using the latest instructional techniques, according to the official standards of the system. David and Eric completed training courses on Oahu and Maui, including safety training with the County lifeguards At Kailua beach on Oahu, and Kanaha Beach on Maui. JET SKIThe lifeguard training utilized the jet skis, in kite recovery and rescue procedures. David also acquired a special certification to become an instructor in Medic FirstAid training. David became one of the top 14 IKO examiners in the world. David started running the IKO kiteboarding Instructor training courses, about twice a year. MedicFirst Aid courses were then offered in conjunction with the ongoing instructor training program.

In 2007 Action Sports took the lead with the most innovative training programs yet conceived. Combining the very best short line techniquesBOXER SLEues and flat kite technology, Company History, Company History, Action Sports Maui, Action Sports Maui The kiteboarding program offered the safest and most progressive learning method to take a novice to the Company History, Company History, Action Sports Maui, Action Sports Mauiriding level in 4-5hours. The introduction of the range of user friendly bow-kite/SLE-kites has created the demand for the advanced training on the latest gear. In 2007 Action Sports windsurf school shifted gears again, and reequipped with a stunning quiver of custom-made state-of-the-art sails that utilize the lightweight narrow mast (RDM) technologies and unique boom systems. KITE VANThe Windsurfing school also welcomed the addition of new Naish sailboards. Action Kite School has added a new and improved Kite customer service vehicle. In 2007 ASM launched their new Kites4Kids programs, which now leads the way for kids of all ages to gain access to the sport. In 2007 Our “Youth Power”, Windsurfing Kids Summer camp series now runs all summer long with regular weekly camps. Action Surfing School now offers Stand-up paddleboard lessons. In 2008 the Kite school researched and tested Naish’s Sigma Concept kites for use in the lesson program. Testing SIGMAprototype “Helix” and “Code” kitesCompany History, Company History, Action Sports Maui, Action Sports Maui, it was apparent the the newer concept offered several desirable characteristics that could benefit the kiteboarding students. The Action test team worked up some new flat-kite teaching protocols that students could use to accelerate their learning time when using the 2008 “Sigmas”. The kites have desirable relaunch capability, stability, balance and durability. The school has incorporated Helix, Cult and Code kites into the school, with great success. We upgraded our equipment to include the sigma kites across the board.

In 2008 we included BEST KITEBOARDING in our lesson program. Their gear represents the worlds most popular brand.  In October 08, we traveBESTled to Dominican Republic, home of the SUZIEInternational Kiteboarding Organization, for a Kiteboarding Examiners Conference. Kiteboarding representatives from around the world including the top 17 examiners were there, including our own David Dorn representing USA & Hawaii. The meeting was a forum to propel the teaching technology forward by unifying the international standards, and sharing the experiences and knowledge of the world’s most respected instructor trainers. RAULIn 2008 Action Sports also reached out to Mexico running an ITC instructor training clinic in Cozumel Mexico, and helping Cozumel local, Raul De Lille set up his Kiteboarding Center there. We expanded our SUP (Stand Up Paddle) Fleet with the inclusion of boards by Laird, SOS, and Starboard. The larger range of boards gave access to heavier riders, and makes the sport even easier and more accessible to older/heavier or younger/timid KITE CLUBstudents. Our windsurfing program introduced the new Naish Kailua Boards that were a super stable wide-style design. Including a specialty Kailua JR board for the kids program. In 2008 we opened our new north shore lesson center. The Kite Club Maui, is the first Kite Club of its kind in Hawaii, dedicated to kiteboarding and education. it is a meeting place for students and instructors, and a venue for our clinics, courses and seminars. Company History, Company History, Action Sports Maui, Action Sports MauiLocated at Kitebeach, it is a great place to relax after a kiteboarding session. KiteBeachClub became the onsite services branch of KiteClubMaui to offer an extended range or services to all our members and guests.

 For 2009 we  received our new quiver of kitesurfing school kites, the 2009 CultCULT Sports, they are be far the most advanced kited we have used to date. They have perhaps the most intuitive feel and response of all the kites we have used to date, and they have been giving great results, with students riding better, and learning faster. We included some new Haze boards in the school. Our windsurf school got a new quiver of “Custom” kids sails, and our adult quiver got a set of Naish Scout beginner sails and rigs. We also introduced the Kailua 180 liter all around beginner/intermediate training boards into our school fleet. Action Outreach Program: Our Instructor Training courses went to the mainland again this year, with an ITC course in San Francisco where we trained the Kiteboarding instructors of the Boardsports School in Alameda. And onto Seattle, where we trained the Urban Surf crew for owner Jeffro Rothenberg, a former instructor of ours. We Best of Kihei Award, Action Sports Maui, Best Amusement/recreation 2009kited Golden Gardens, and Jetty Island and they were a great group. This year the Action Sports Maui “Kiteboarding for Kids program” was adopted by the International Kiteboarding Organization as the official training program for kiteCompany History, Company History, Action Sports Maui, Action Sports Mauiboarding instructors. The course trains instructors how to create safe and specialized for kids and younger students. and lowered the minimum age for kiteboarding kids from 12 to 9 years old, and it also includes activities for even younger kids. The “Teach to Kids” course is now offered as part of the IKO’s continuing education program as a specialty course, and is available to instructors worldwide through the online training system, and the course is now available in multiple languages. Back on Maui we had several memorable Women’s Kiteboarding clinics from Clarissa Hempel, and also from 9x World champion Kristin Boese. In October 2009 we received the “Best of Kihei Award” for Best Amusement Recreation in 2009. In November we ran the final instructor training for the year in Kahului. In December 2009 we officially launched our Online Ocean Education CULTprogram. The Ocean Education program is Ocean Education trademarka cooperative education venture, bringing the water-based knowledge-base of the best instructors to the world wide watersports community, The Ocean Education programs are dedicated to promote responsible stewardship of the ocean environment, and the safe participation in ocean recreation and ocean sports.

 In December we received our 2010 Naish Chargers for the school. These kites are very forgiving and have a huge windrange. Company History, Company History, Action Sports Maui, Action Sports Maui For 2010 we had a big year, with instructor training schedule two Instructor training courses (ITC’s) on Maui, and several courses on the Mainland. In April David ran a big ITC course on Maui with our friends from Urban Surf Seattle, coming down to join in, and several of our local instructors trained and got certified under the IKO’s International teaching system. Soon after David went to Hood River to run the IKO kiteboarding Instructor training course. Host school Cascade Kiteboarding is run by our friend Company History, Company History, Action Sports Maui, Action Sports MauiTonia Farman from the (KB4Girls women’s kite clinics). David and Suzie & the Cascade crew produced a memorable event and certified a new batch of instructors from all kinds of locations, including the Washington, Puget sound crews too. David Dorn’s ongoing work with the IKO and his dedication to kiteboarder education, was recognized this year with a new appointment to Training Director of the IKO, David joined the IKO home-team of theCompany History, Company History, Action Sports Maui, Action Sports Maui world’s top kiteboarding instructor-trainers, his new position allowed him to create the latest educational materials, safety training and standards that are now taught worldwide through the entire IKO Kiteboarder network. David was now one of only three Training Masters (TM’s) in the world, and was responsible for the content that is taught by thousands of kiteboarding instructors worldwide and translated into at least five different languages. Congratulations David!.

2010 was a big year for the Kids with the “Kite for Kids” program, and the Summer Evolution Kids Windsurf Camps, and the Kids Ocean discovery surfing clinics. We had a great KB4Girls tour Clinic for Women Kiters, sponsored by Best Kiteboarding, and supporting Surfrider. Kiting women came together for an intensive clinic with instructors, Kristin Boese, Tonia Farman, and David Dorn. Women can look forward to more Kite clinics from Kristin Boese in the near future. And Pro-kiter Clarissa Hempel is taking a break from kiting to have a baby, so good luck to her, and we hope to have Clarissa back out with us again soon. We got several quivers of the new 2010 Naish Kites, Starting with the Chargers in the new delta Company History, Company History, Action Sports Maui, Action Sports Mauihybrid style, then a full quiver of “0-ten” Helix, hybrid-c/bow shapes, & 0-ten Cults, new Thorn, Momentum, and Haze boards for the school. The chargers are possibly the most user friendly kite we have ever had in the school, with the fastest relaunch and forgiving handling, and linier power control. These improvements will no doubt translate into more water-time, longer rides and more stoked students. Best Kiteboarding has set us up with some of the latest offerings Company History, Company History, Action Sports Maui, Action Sports Mauifrom Best. The 2010 Kahoona, and Bularoo kites became available in theCompany History, Company History, Action Sports Maui, Action Sports Maui school, and for demo at the store. April saw another Maui Instructor Course with a good showing from the PNW, Jeffro Rothenberg from Urban Surf and his crew of kiteboard instructors came down for some Hawaiian action. In May we were in Oregon to run an instructor training course. A nice change of pace and climate. The NW contingent are tough outdoorsmen and outdoorswomen and they can handle the cold water for sure. We had a great course and we were treated to the best hospitality ever. This is a great location where many of our friends are based. In July 2010 we hit another milestone, as Maui’sCompany History, Company History, Action Sports Maui, Action Sports Maui largest windsurfing school, offering the most diverse set of instructional programs from Kids to Company History, Company History, Action Sports Maui, Action Sports MauiAdvanced sailors. Also for the first time we are proud to announce our association with our new sponsors, Airush Kiteboarding. Actually Action Sports and Airush go back to the first days of the kiting industry on Maui, but now we have officially become Maui’s Airush School. Students can get lessons on the latest kites and boards from Airush. We have test demos DNA’s & Lithium, and offer every level of advanced kiteboarding lessons too. The Kids windsurfing Camps welcomed the youngest aged riders ever, offering camps to kids as young as Four years old. Little sailors that were comfortable in the ocean, were able to learn about ocean awareness and being beach smart. This training was essential for any Keiki wanting to thrive and survive in Maui’s ocean environment. Some graduates of the Kid’s Camps went gone on to become professional windsurfers at very young ages. Company History, Company History, Action Sports Maui, Action Sports MauiOur commitment to supporting Keiki continues with a return to the Molokai Crossing charity event for Youth-in-Motion, for kids on the island of Molokai. Action Sports were proud supporters of the event in past years and were glad to have the event back and running again in 2010. In 2010 lessons were enhanced with the addition of new Company History, Company History, Action Sports Maui, Action Sports MauiWaterproof Radio helmets from Headzone Australia. Headzone make the world’s best watersports communication tools for on-water instruction. The headzone helmets became especially useful for the intermediate and advanced level lessons and coaching sessions. The instructor could communicate to the student in real time and give vital feedbackCompany History, Company History, Action Sports Maui, Action Sports Maui to help avoid mistakes or make instantaneous corrections. Radio Helmets really boosted the learning process. In September we had a full ITC course with local kiters and some international candidates as well. Each candidate was put thorough their paces and took on the classwork and coursework with gusto. A few of the graduates ultimately joined the Action Team; Ian, Andrew, and Woody. As a Naish kite school, we work closely with Naish’s kite designers and we road test the latest kites in the 2011 Naish Lineup. And we were actively testing with the latest kite gear. So we already had all the new gear dialed-in before it came online in the school in late 2010. Company History, Company History, Action Sports Maui, Action Sports MauiNew Kites included the Naish Bolt, and Helix, and the new Haze boards. In December 2010 David traveled to a conference in the Dominican Republic to meet with the top kiteCompany History, Company History, Action Sports Maui, Action Sports Mauiboarding trainers at the headquarters of the International Kiteboarding Organization. The meeting brought the top trainers from the kitesurfing world to contribute towards setting the new standards for instruction and kiteboarders safety in education, the program is then distributed around the world and translated into as many as 7 languages, David was appointed the head of the training committee and is responsible for ensuring that kiteboarding instruction keeps pace with the developments in the sport.  Late 2010 we had some strong Kona winds and Kona storms and then some strong winter trade winds to finish out the year. 

  2011 Company History, Company History, Action Sports Maui, Action Sports MauiIn 2011 our Kite Club and Team Action Sports took to the snow with a Snowkiting trip to Idaho. The gang at Snowkite soldier were hosting a snowkite event and also have the best snowkite school in the area. David and Suzie from Action Sports came out with a Company History, Company History, Action Sports Maui, Action Sports Mauicontingent of the Portland/Hood river crew. Most of whom were experienced snowkiters with many snowjourns under their belts. There were perfect snowkiting conditions and miles of untracked snow to ride. We used our new quiver of 2011 Naish Park kites, and their highly efficient shapes performed well in the snow. We will be heading back next winter for an IKO snowkite instructor training course. It’s will be open to all IKO instructors and snowkiters can sign up for the course but numbers are limited. If you cant attend the course you can still join us for some awesome snowkite sessions. In April we hosted at Action Sports an Athletes for Cancer, Company History, Company History, Action Sports Maui, Action Sports Maui Surfing Camp for Cancer survivors. Company History, Company History, Action Sports Maui, Action Sports MauiThis was a special event run by Tonia Farman’s Kiteboard4Cancer foundation a special camp where participants learned ocean sports. The camp was so successful that another was immediately planned for October in Maui. In May we returned to Hood River for another IKO training Course hosted by Cascade kiteboarding. Then we headed down to SanFrancisco for another ITC hosted by Boardsportsschool, where we also conducted some kiteboarding examiner training for some new upcoming instructor trainers. Former Action instructor and current owner of Urban Surf school in Seattle, Jeffro Rothenberg finally completed his requirements to become an IKO Examiner. In July and August Maui saw some perfect wind conditions Company History, Company History, Action Sports Maui, Action Sports Mauiand our Cabrinha Kiteboardingwindsports were going off everyday. Our Kiteboarding School joined forces with Cabrinha Kiteboarding for the very first time, and we created a partnership to use the new Gear in the school. Cabrinha has been a great supporter to the program and our instructors and students are loving the kites. Especially popular are the Convert school kites for their quality and durability, and the Vector and Switchblade lines of kites for their ease of use. Our summer windsurfing Kids Camps were awesome and when our kids came back, many also brought along their younger siblings. Company History, Company History, Action Sports Maui, Action Sports MauiThere has also been a resurgence of interest in Keiki windsurfing with many young ones turning out. Some as young as 4 Company History, Company History, Action Sports Maui, Action Sports Mauiand a half. The windsurfing for Kids camps was still the best way we know to share the benefits and social experience of windsurfing in a fun group setting. And our Surfing Kids Camps and Kiteboarding Kids camps were becoming more popular than ever. In July 2011 we launched our new south shore surf center, SurfClubMaui serving the southshore for all surf sports. SurfClub was an extension of our existing surf schools, and it allowed us to offer more services than ever before.  School year changes to summer vacation break ensured that the popular kids programs kept going strong. Company History, Company History, Action Sports Maui, Action Sports MauiSurf school was joined by local Kihei boy Clifford, and Noelani from the island of Kauai. Later in Sept 2011 our trainers went down under for a multi state tour of the kiteboarding centers of Australia. In October we ran our second Surf4Cancer survivorship camp. And the kite training team went to Europe for an official tour conducting a series of Instructor certification courses stretching from Italy to the Netherlands.Company History, Company History, Action Sports Maui, Action Sports Maui The tour doubled as an Examiner training program for several European and international candidates. Training stops included Lago de Garda, and Amsterdam, Ijmuiden, Islemeer and more.

2012 In January 2012 Action Sports hooked up with our sister school Extreme Winds in Aruba in the Caribbean. Company History, Company History, Action Sports Maui, Action Sports MauiThe school is run by our good friends Fernando and Helena Dulce. Fernando also completed his Examiner training and joined our international team of kiteboard instructor trainers. Early 2012 we saw a lot of wind on Maui thanks to the la Nina climate cycle, and we also saw many large swell events that kept all the wave kiters and north shore surfers very happy. In 2012 our surfing team welcomed local boy Dylan. Company History, Company History, Action Sports Maui, Action Sports MauiThe windsurfing team was joined by Pieter and Kieran. Local boy Matt joined the surf team. The windsurf school got busy working with with the local Sail design team to develop the new prototypes for next season’s school sails. The kiteboarding team was joined by newcomer (to Maui) instructor Rob from the Gorge, and Kara from Seattle. For the rest of 2012 there are already many great events and courses planned. Including 2 ITC Instructor training Courses, and a series of Kite4Girls Women’s Kiteboarding Clinics, as well as regular Ladies Days and Sunday Sessions run by MauiKiteGirls, for local community and club guests. Where women kiters are supporting and inspiring each other to push their skills to the next level. The Kite Club’s Sunday Sessions* and “Ladies Days” are always 100% free, and include coaching and technical tips from instructors and coaches.  Company History, Company History, Action Sports Maui, Action Sports Maui2012 was a great year for the spring and summer Kid’s Camp programs. Kiteschool introduced a new quiver Company History, Company History, Action Sports Maui, Action Sports Mauiof Naish Ride kites for the lesson program, and some new 2013 vectors from Cabrinha. September 2012 had a big Kiteboarding training event scheduled, for IKO kiteboarding instructor certifications. Our instructor training program included several local AITC Assistant Instructor courses courses as a prerequisite to the ITCs (Instructor Training Courses) we were host to mainland and international candidates who came all the way to Maui for their Kiteboarding instructor training and Certifications. Late 2012 includes a training tour down under for a three state tour. Our training program expanded the network, and more instructors wCompany History, Company History, Action Sports Maui, Action Sports Mauiere certified in Brisbane Queensland and Melbourne kite centers, The training tour included training and certifying a new Examiner from Australia, Chris Sal, from Kite Republic. Chris Company History, Company History, Action Sports Maui, Action Sports Mauiqualified as the newest member of the international training team. In 2012 we completed a Kite Tour to Thailand Asia, visiting the kiteboarding hotspots and touring the best kiteboarding schools in the region. As part of IKO, the world’s largest kiteboarding network, we got to visit Hua Hin, PranBuri, as well as the islands of Koh Samui running courses and touring schools. Several Kiteboarding instructor training courses first aid courses, as well as overseeing the training of Thailand’s first instructor trainer/andCompany History, Company History, Action Sports Maui, Action Sports Maui newest IKO Examiner Jens Nerbring from Kite Club Thailand. Thailand presented some new challenges as the light winds, and tropical conditions lead to several stormy days and some tropical rain an humidity. Several close encounters with the local sea life and an great cultural experience.

   In 2013 we ran several AITC courses and welcomed several new instructors into our kiteboarding school. Company History, Company History, Action Sports Maui, Action Sports MauiOur surf school has several new faces and a steady stream of instructor candidates are in training, Our adult Surf Camps were really special this year and we have had so many awesome experiences with our Athletes groups.  Company History, Company History, Action Sports Maui, Action Sports MauiNew IKO Kiteboarding Instructor Training courses in April were successful, and our September course filled up well, email us now to make a reservation. We did a very successful training to East Coast Cape Hatteras area, and visited the home of aviation in Kitty Hawke NC. and paid homage at the Wright Bros museum. We always learn more when we teach, and seeing new people and new places gives us a great inspiration. Our world keep growing as we meet new people, make new friends, and experience new places. Thanks to Cristo at Kite Club Hatteras as our host (and organizer for the CHNC tour’s) 2013 we had and two mainland tours, and an International European Examiner conference in Spain for Kiteboarding elite trainers.  The top-level trainers from the international Company History, Company History, Action Sports Maui, Action Sports Mauikiteboarding organization were invited to come together for a gathering in Tarifa. Company History, Company History, Action Sports Maui, Action Sports MauiThis special event highlighted many European issues, as well as introducing the latest training updates, previewed some new programs, as well as charting the future course for the next few years. 2013 we kicked off the pilot for a New Coaching level3 kiteboarding Instructor certifications. We have some local specialty Certified Coaching Courses for Wavekiting Coaching, as well as a pilot Freestyle Coaching certification course.

 2014 has been an exciting year with many of our courses being refined and overhauled. All of our programs have new content, updated techniques. Our Kiteboarding Instructor Training courses, includes exclusive training manuals and updated lesson plans only available to selected schools. Action Sports is only IKO approved “Test Lab” in the USA approved to utilize the latest advances in instruction.Company History, Company History, Action Sports Maui, Action Sports Maui Test Labs are where the finishing touches and final polish are put on the newest programs before their release to the general public. Our top trainers co-develop the new kiteboarding courses in conjunction with the world’s top kiteboarding trainers. This year we are offering IKO Kiteboarding instructor training camps, courses, and some exclusive internships for selected qualified individuals. 2014 also sees the return of our regular line up of specialty camps, adult clinics, and of course our popular Kids Programs.. Our summer kids camps are already filling up fast, and are set to be very special Company History, Company History, Action Sports Maui, Action Sports Mauithis year. We have had a few instructors come through already just for some short stays. However our popular celebrity instructors and regular guys will be returning again for the coming season. Woody is coming back this summer to join the Kite team, after his Winter Olympics sojourn in Sochi, Russia. Where Woody ran the downhill skiing course crew. You will also see our summer line up of instructors return, relaxed and revitalized after their winter retreats and tours. New Kite Instructor Koni is now a regular with a extensive background in sailing and windsurfing and experience teaching kiteboarding in the Columbia River Gorge. Company History, Company History, Action Sports Maui, Action Sports MauiTwo new instructors have joined our Windsurf team already, newcomer Davide from Italy joins us this summer, and Jack who many of you regulars will recognize has many years of local knowledge teaching here on Maui. Our Surf crew welcomes experienced surfer Michael, and newcomer Whitney to Maui. Our popular Surf Camp instructors and Nicky and Felipe, and the rest of our regular surf crew will be returning again this season. Company History, Company History, Action Sports Maui, Action Sports MauiOur Kite team welcomes Sara and Gonzo, Sara from  the Caribbean, and Gonzo from Mexico. Both of these guys were already kite instructors in their home countries. Also we welcome Brian and Cindy, kite beach regulars for the past few years. Company History, Company History, Action Sports Maui, Action Sports MauiBrian and Cindy are certified IKO instructors and have a lot of local knowledge. They have also traveled a great deal and taught in different locations and conditions, and they both have a lot of information to share. Don’t forget that Action Sports Maui is Maui’s only kite school that is a member of the IKO international school network. Our affiliated School network is steadily expanding by adding more quality schools in locations around the world. Our school network offCompany History, Company History, Action Sports Maui, Action Sports Mauiers our customers are guaranteed the highest standard level of service, wherever they travel. All of our Kite students receive a kiteboarder certification/membership card, that gives them access to exclusive products and services, and many restricted beaches and launch sites. 

Company History, Company History, Action Sports Maui, Action Sports MauiThe strength and quality of our network is growing, including many European, and US members joining our ranks. Not to mention an expanding snow-Company History, Company History, Action Sports Maui, Action Sports Mauikiting program to keep you fully engaged during the winter months. Our Network also offers our certified instructors and trainee instructors unique travel opportunities and a variety of training options, in a selection of countries. With our network we can do instructor exchanges, as well as offer exclusive job placements for our program participants. University students in sports and recreation fields can now get credit with our Sports Specific Internship programs. And due to rule changes from the certifying body, we can now offer a more flexible 6 and 12 month internships in our Wind sports, and surf sports programs. In summer 2015 we have run several east coast tours.Company History, Company History, Action Sports Maui, Action Sports Maui As well as instructor courses throughout the year. The windsurf crew welcomes new instructor Martine, Our kite team welcomes back, Woody and Gonzo and newcomer James a snowkiter from back east. Our latest offering is advanced 5-day kiteboarding clinics, that are run as exclusive special events, these clinics are available to advanced riders, as well as to certified kiteboarding instructors wishing to gain the latest IKO coaching qualification.

In early 2016 we have several new instructors in both surf and Kite, plus we welcome back Instructor Jack to the windsurf fold. 2016 has new brought new refinements to the program, including a beefed up Kite Club membership Program, Company History, Company History, Action Sports Maui, Action Sports MauiMore exclusive online training materials, New websites, and new Vacation opportunities added to our travel service, as well as New 2016 Equipment from Naish and Surftech, and Liquid Force to enjoy. Company History, Company History, Action Sports Maui, Action Sports MauiWe completed several rounds of Instructor training courses (ITCs). Our Surf School has upgraded with a new location and new Surf School van, and gear from top brands. Our surf team was joined by Jack Lester, with over 40 years of surfing experience to offer. Jack also shapes some great boards too, and he rides what he makes, Jack is passionate about all aspects of surfing and has tremendous local knowledge about all the surf spots on Maui. Company History, Company History, Action Sports Maui, Action Sports MauiWe even had time for a training tour to SE Asia, for some warm water kitting and had some memorable foilboarding sessions in crystal clear water. We also welcomed back some of the old kite instructor team too. David kept busy with the advanced kitefoilboard lessons and training clinics. We introduced some high performance carbon GoFoil foil gear to the program from local Designer Alex Augera.

In early 2017 We have expand our Foilboard Program, offering lessons in all levels of Kitefoilboarding. The Beginner Level Entry program has been refined and improved, and we are seeing better results than ever. We have a new Quiver of 2017 Naish Slash Kites, they are a three strut high depower, all round freestyle design that are handling our gusty and strong winds better than their predecessors and competitors. Our Surf Team welcomes back Mike, Matt, Alex, and a special guest appearance from Nicky, who is back with us aCompany History, Company History, Action Sports Maui, Action Sports Mauigain for a short time. We have also some of our most popular Summer gCompany History, Company History, Action Sports Maui, Action Sports Mauiuys ready and waiting to come back again.  We have upgraded the IKO Instructor training Programs, with an extended AITC course now a 5-day package. And we now also offer the new IKO instructor internship program as well. These new courses are intensive, and combine several elements of the training progression in a faster and more complete format, according to the latest training standards just released by the IKO. Mid 2017 we had another training tour centered in Hood River Oregon, where we rode and tested the new Slingshot Boards including some limited edition Foilboards, and previewed the 2018 model Directional. We also had time to take a group with us on an extended Kite Tour to some of the best South American Wind-sport Hot-spots. In late 2017 we ran another successful ITC instructor training course, which included a couple from Buffalo NY who are professional competitive SUP paddleboarders, and Came to Maui to get IKO Certified. Kevin and Christian are avid outdoorsmen, who who have a passion for the outdoor sports and mother nature. Their school in NY is seasonal so they have decided to “winter” in Hawaii with us and are a great addition to the Action Ohana (family).

Since early 2018 we have put a lot of time and energy into streamlining our admin infrastructure, and have added a lot of functionality to website(Company History, Company History, Action Sports Maui, Action Sports Mauis). And we have done a lot more to personalize our services, for individuals and special groups. Our repeat customers too now have access to a special menu of services, and some exclusive programs. We have had a great winter for our Surf School and have expanded our team of experienced instructors. We are offering some great group and private training, in some of Maui’s Friendliest Waves, Satisfaction Guaranteed. We focus on fun, and keep it safe so customers enjoy their experience. As always we are keeping our groups small and tight. This ensures that individual surfers get enough attention to avoid stressful situations that can ruin the experience. We keep it small because when it comes to Group Surfing Lessons, “smaller is always better”.   Lucky live Maui: Compared to famous Waikiki, Company History, Company History, Action Sports Maui, Action Sports MauiMaui has some much less crowded and easier-to-ride surf conditions. This allows us to bring surfing within the reach of a much wider spectrum of people, so as always we are always feeling blessed to live on such a beautiful island with some of the most ideal beginner surfing conditions in the world. Our Surfing and Standup program is running 6days a week, in the AM only.  We now have our 2018 Kites and Gear in and they are great. Building on the success of the previous models, we are proud to be a Naish kite School, Company History, Company History, Action Sports Maui, Action Sports Mauiand are stoked about the quality and performance of the gear. While it seems like a lot of other people have gone onto cheaper-made discounted brands of kite gear, we have decided to stay our course and stick to the “Naish Brand” as it is one of the very best world-leading brands, known for Quality, Performance, and Reliability. They are worth the price and offer much higher Company History, Company History, Action Sports Maui, Action Sports MauiValue for Money than any “Cheap Kites”. 20 years in this business has taught us that , You usually only “get what you pay for”. And we learned the true value  of Safety and Reliability. Not only that, but the Naish Gear are designed & tested right here on Maui, so they are designed for and proven in, Maui’s tough conditions. They work great too, as Kevin Langeree winning the “2018 Red Bull King of the Air” on a Naish Kite proves. In 2018 you can expect to see a lot more in the Foilboarding arena, as we are offering more Kitefoilboarding training options, and exclusive advanced foil training sessions with David Dorn.  

All this and more is coming your way, so stay tuned and checkout our Action Calendar for upcoming special events.

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