About Us

ACTION SPORTS MAUI is the heart of watersports lessons and ocean-sports education on Maui, offering tours and adventures that showcase the island’s best ocean playgrounds. Officially established in 1996, our roots reach back even further—to the pioneering windsurfing era of the early 1980s. We carry forward the spirit and expertise of Maui’s earliest ocean-instruction schools, founded and led by professional windsurfers who helped define the island’s reputation as a world-class destination for wind and wave riders. From those beginnings grew a tradition of excellence, ocean safety, and aloha that continues to define Action Sports Maui today.

Our History & Legacy

After years of teaching and working with Maui’s original surf and windsurfing programs, our founders transformed that foundation into a new vision: a comprehensive center for modern ocean sports. Action Sports Maui became one of Hawaii’s first multi-sport schools, combining surfing, paddleboarding, windsurfing, kiteboarding, and wingsurfing under one roof. In the late 1990s and early 2000s, we were among the pioneers introducing kiteboarding and later wingsurfing to the islands, helping establish Maui as a global training ground for wind and water athletes.

Our philosophy has always been simple—share the joy of the ocean safely, respectfully, and with expert instruction. Over the decades, we’ve taught thousands of students from around the world, many of whom return year after year to continue their progression. Our legacy is built on experience, professionalism, and a deep respect for Maui’s unique ocean culture.

WIND SPORTS: Our wind sports programs—windsurfing, kiteboarding, and wingsurfing—are based on Maui’s legendary North Shore. With reliable trade winds and warm tropical waters, Kanaha Beach provides world-class conditions for both beginners and advanced riders. Whether you want to take your first ride or refine your freestyle technique, our instructors provide the safest, most professional lessons available on Maui.

SURF SPORTS: On the island’s South Shore, we teach surfing and stand-up paddleboarding in one of Maui’s most scenic and consistent surf zones. Here, conditions are ideal for all levels, from first-time surfers to advanced riders. Lessons follow a traditional teaching approach with personalized guidance and a focus on understanding the ocean environment. Beginners enjoy gentle rolling waves in the protected marine park, while experienced surfers can join guided “Surfari” sessions at more challenging breaks.

INSTRUCTORS: Our instructors are career professionals who live and breathe the ocean. They bring decades of combined experience and local knowledge to every lesson. Each day begins with reading the conditions—winds, tides, reefs, and currents—so that students understand how to surf or ride safely in Maui’s ever-changing ocean. We teach not only technique but also how to “read” a new break, an essential skill for anyone who loves the ocean lifestyle.

Part of Our Ocean Sports Family: As a locally owned and operated company, we are proud to be part of the Maui Sports Unlimited family of ocean sports schools. Our family includes: Surf Club Maui, Action Sports Maui, and Big Kahuna Adventures, all sharing the same values of safety, quality instruction, and aloha.

Join Us: Action Sports Maui isn’t just about learning a sport—it’s about becoming part of Maui’s ocean community. We invite you to join us in exploring the beauty and power of the Pacific, guided by the island’s most experienced team of watermen and waterwomen. Whether you’re surfing, sailing, paddling, or flying across the waves, we’ll help you build skills and memories that last a lifetime.